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  • 🚨 Did Zomato Just Become Eternal?

🚨 Did Zomato Just Become Eternal?

wait...what?

Author

ThinkLetter
February 07, 2025

Yes, you heard it right.

Zomato Ltd., one of India's most successful unicorn startups, has officially rebranded itself as Eternal Ltd. in a move that reflects its expansion beyond food delivery. The company now operates under four distinct business verticals:

  1. Zomato: Continues as the food delivery and restaurant discovery platform.

  2. Blinkit: Focuses on quick-commerce, offering rapid delivery of groceries and essentials.

  3. District: Manages live events and ticketing services, expanding the company's reach into entertainment.

  4. Hyperpure: Provides B2B supplies to restaurants, ensuring quality ingredients and products.

Founder and CEO Deepinder Goyal emphasized that the rebranding reflects the company's growth beyond its initial focus. He stated, "We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here."

📊 Economic and Financial Implications

  • Diversification of Revenue Streams: By branching into quick-commerce, B2B supplies, and live events, Eternal Ltd. reduces its reliance on food delivery, potentially stabilizing revenue and attracting a broader investor base.

  • Market Positioning: The inclusion of Blinkit and Hyperpure positions Eternal Ltd. to capitalize on the growing demand for rapid delivery and quality restaurant supplies, sectors that have seen significant growth in recent years.

  • Investor Confidence: The strategic expansion and rebranding may enhance investor confidence by showcasing the company's adaptability and forward-thinking approach.

Eternal Ltd.'s transition represents a pivotal moment in India's startup ecosystem, marking the evolution of a food delivery giant into a diversified, technology-driven enterprise. With strong financial backing, a well-established user base, and a vision for expansion, Eternal Ltd. is set to shape the future of quick commerce, restaurant services, and digital consumer experiences in India.

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